KEY TAKEAWAYS
- Shares of Rumble popped after the company said it has entered into a partnership with Perplexity, a move that would allow the video-sharing site to integrate the AI-powered search engine into its platform.
- Rumble shares are surging Friday. They had lost more than 40% of their value this year through Thursday’s close.
Shares of Rumble jumped after the video-sharing site announced a deal that would let it integrate Perplexity’s AI-powered search engine into its platform.
The news sent Rumble’s (RUM) stock soaring Friday, with the stock recently up 18%. They had lost more than 40% of their value this year through Thursday’s close but are now back at prices last seen in July.
Why This Matters to Investors
AI-powered searches could help Rumble distinguish itself in a crowded field for surfacing videos that is dominated by YouTube, which uses Google’s AI. Rumble, a conservative-leaning outfit that is unprofitable, has seen its shares tumble this year, though today’s jump has them back at summer levels.
Rumble said the deal is intended to use Perplexity’s “AI-powered tools to drive more discoverability on Rumble.com.” The companies also intend to bundle their subscription offerings and promote Perplexity’s Comet AI assistant on Rumble’s ecosystem, Rumble said.
“Every video platform faces the challenge of connecting viewers with content that matches their interests,” Perplexity Chief Business Officer Dmitry Shevelenko said. “Our search technology is designed to understand user intent and surface relevant results efficiently.”
Perplexity competes with companies OpenAI and Anthropic in using large language models to generate text answers to questions.
Rumble posted a $30.2 million net loss in the second quarter.
